Alphabet reports further rise in demand for electrified fleets


Alphabet’s latest business figures show an increasing demand for sustainable, alternative fleet options. 

The company’s electrified vehicle portfolio, including battery electric, plug-in hybrid, and hybrid vehicles, has grown substantially, with 53,500 vehicles hitting the road last year. Electrified vehicles accounted for 31% of total new business in 2022 and today, one in three Alphabet vehicles is either partially or fully electric.
“We exceeded our ambition of increasing the electrified vehicle share of new business by 31% last year”, said Markus Deusing, CEO, Alphabet International. “We will continue our mission of raising awareness and demand for sustainable, greener fleet options and helping our customers make positive progress towards their ESG targets.”
Alphabet also reports that the last few years have demonstrated the importance of flexible mobility solutions. There’s no ‘one size fits all’ approach for developing the right business travel strategy and organisations are increasingly looking for mobility that provides the agility they need to navigate uncertainty.
A clear demand for flexibility was more prevalent in 2022 than ever before. Ordering behaviour changed, there were fewer new vehicles available, and organisations reviewed strategies in the face of a challenging global economic backdrop. As a result, interest in flexible solutions increased significantly and Alphabet further expanded its rental business with over 22,000 vehicles.
Alphabet experienced consistent order volumes over the course of 2022 and the company is more than optimistic about the road ahead.
"We continue to see strong demand,” said Deusing. "Our order books are full and more vehicles are expected to become available again this year as supply challenges improve. We expect 2023 to be another year of solid growth, particularly for fully electric vehicles."