EDF Energy campaign to increase awareness of clean energy and EVs

EDF Energy is starting a campaign across TV, radio, print, and social channels to increase awareness of clean energy and electric vehicles.

Launching on 2 June, ‘Generation Electric’ brings to life the concept of a growing movement of consumers whose relationship with energy is changing.

It will be supported by an ‘Electric Adventures’ series in which a range of influencers travel in electric vehicles (EVs) to a host of exciting destinations, using cars, technology and energy provided by EDF Energy.

Beatrice Bigois, Managing Director – Customers at EDF Energy, said: “No matter your age or background, everyone has the power to change their world for the better. As energy consumers become more aware of their impact on the environment, they turn more and more to low-carbon energy sources.

“Being the UK’s largest producer of low-carbon electricity, we’re committed to helping our customers drive this change by engaging them in an electric future. The ‘Generation Electric’ campaign sets out our vision to make this a reality for everyone.”

With ‘Generation Electric’, EDF Energy wants to champion those consumers who are leading a quiet revolution towards living in cleaner and more efficient ways, particularly in relation to mobility with the rise of electric vehicles.

Rather than simply consuming electricity, they have begun to wake up to the possibilities of generating, storing and selling their own energy back to the grid, defining new relationships with electricity and pioneering cleaner, lower-emission lifestyles that will help shape a better future for the planet.

The campaign film – narrated by comedian Doc Brown – features consumers utilising a host of modern electric vehicles, including electric cars, electric bikes and even electric skateboards, set against a backdrop of EDF Energy’s power generating technology.

As the consumers travel on their journey, they arrive at the same serene spot overlooking the British countryside. The ad draws viewers’ attention to the fact that ‘the sound of the electric future’ is in fact silence. It signs off with the campaign strapline, ‘Generation Electric. Everyone’s welcome.’

‘Electric Adventures’ is an influencer-led mini-series with five episodes launching on edfenergy.com and being featured across social media channels. The campaign's purpose is to communicate that EDF Energy can provide an end-to-end solution for domestic electric vehicles, while also busting common myths around owning and running an EV. Each episode features different influencers going on a classic British road trip, but in an electric vehicle, for a truly ‘electric’ adventure.