Alphabet launches SME self-service quote and order tool

Alphabet (GB) has launched a new tool for UK SME businesses which will allow them to get a self-service quote and place an order.

The Alphabet Motion platform has been designed to put sole traders and small and medium-sized enterprises in the driving seat – to research and configure car specifications, receive special offers, construct suitable lease deals, complete finance e-ID checks and place orders, from any place, at any time.

Business owners, fleet managers and other authorised users can use filters to select one or more cars from a wide range of manufacturers to suit their budget, without a login, before creating an account and completing the necessary credit and identity checks. An order can then be directly submitted and approved through the tool, removing the need for virtual or in-person sales consultations, unless desired.

Ian Turner, Chief Sales Officer at Alphabet (GB), said: “We understand that time is a valuable commodity, so having the technology that enables customers to expedite the quote and ordering process with the backing of the BMW Group, offers an unrivalled experience."

“Customers expect a seamless, hassle-free journey, and to have the ability to self-serve at any time. Our business quote and order tool provides that flexibility, which alleviates many of the challenges associated with fleet management and company car leasing in the SME sector. It’s been meticulously developed with the customer in mind at every touchpoint, while still offering the same opportunity to consult with an Alphabet sales team member, if needed.”

Vicki Bovington, General Manager of Process Management & Quality at Alphabet (GB), added: “Our customers spoke, and we listened. The latest Alphabet quote and order tool has been built with customers’ needs at its core. We’ve invested in delivering a sophisticated, easy-to-use platform for this audience that puts the user in control and simplifies previously manual internal processes. It enables us to offer faster response times, personalised interactions and self-service options.”