Nissan confirms committment to electric only sales in Europe


Nissan ‘Concept 20-23’, a sporty, urban EV

Nissan has confirmed its commitment to achieve 100% EV line-up in Europe by 2030, despite the UK Government delaying the end date of new petrol cars and vans to 2035. 

Two future Nissan EVs have already been confirmed for Europe, including an all-new compact EV which will succeed the iconic Nissan Micra as the entry-level vehicle in the Nissan line-up. The other vehicle will be built at Nissan’s UK plant in Sunderland, as part of the £1bn EV36Zero project.

Nissan has also unveiled the ‘Concept 20-23’, a sporty, urban EV concept.

A third of the million-plus Nissan EVs sold around the world have been in Europe, with the Nissan Ariya and the Townstar van the latest all-electric vehicles to hit the market. Since 2022 the Nissan range in Europe has been 100% electrified, including the addition of Nissan’s e-POWER technology to the Qashqai and X-Trail.

The European car market is electrifying at a rapid pace. In the five year period from 2018-2022, sales of electric and electrified vehicles rose from 5% of the total market to 44%, with sales of all-electric vehicles rising from 1% to 12% of the total market. Today EVs represent 16% of Nissan’s total sales in Europe, part of a total electrified sales mix of 50%, which in the coming three years is expected to rise to 98%.

Globally, under Nissan Ambition 2030, Nissan is introducing 27 electrified vehicles, including 19 EVs, by 2030. In this period Nissan is also introducing cobalt-free technology to bring down the cost of EV batteries by 65% by fiscal year 2028.

Nissan also aims to launch EV with its proprietary all-solid-state batteries (ASSB) by fiscal year 2028. With the introduction of breakthrough ASSB, Nissan will be able to expand its EV offerings across segments and offer more dynamic performance.

By reducing charging time to one-third, ASSBs will make EVs more efficient and accessible. Further, Nissan expects ASSB to bring the cost of battery packs down to $75 per kWh by fiscal year 2028 and aims to bring it further down to $65 per kWh to achieve cost parity between EV and gasoline vehicles in the future.

“EV is the ultimate mobility solution. More than a million customers have already joined our journey and experienced the fun of a Nissan electric vehicle, and there is no turning back now,” said Makoto Uchida, Nissan President and CEO.

“EVs powered by renewables are key to us achieving carbon neutrality, which is central to our Ambition 2030 vision. Nissan will make the switch to full electric by 2030 in Europe - we believe it is the right thing to do for our business, our customers and for the planet.”