Shell launches 'Accelerate to Zero' plan to support fleets

Shell Fleet Solutions has launched its Accelerate to Zero programme, which aims to support fleets in meeting their sustainability targets.

The four-step Accelerate to Zero programme is tailored to Shell’s customers and helps fleet and mobility managers to determine and understand their current carbon footprint, evaluate their options for decarbonising and build a roadmap for reducing their on-road emissions to zero and finally, to net-zero.

Through the programme, Shell will support fleets with the shift towards decarbonisation as they face the challenges of balancing costs, lowering total cost of ownership and exploring new mobility solutions. Data integration is key to the programme, helping companies to move away from using multiple disparate channels to track fleet information, towards a single, holistic view of their operations, highlighting key areas for improvement.

Giorgio Delpiano, Senior Vice President Fleet Solutions and E-Mobility at Shell said: “Decarbonisation is the biggest priority for fleets worldwide and Shell is committed to help businesses to lower their carbon emissions. As one of the largest players in business mobility, we are introducing this programme to help our customers to build a clear pathway to net-zero emissions for their fleets. When we support our customers to become more efficient and more sustainable, we make them more successful. And this is why Accelerate to Zero is a fantastic programme for our customers and prospects.”

Shell Fleet Solutions experts work through four key phases of the Accelerate to Zero programme, which includes partnering with customers to integrate and analyse their fleet data to establish clear decarbonisation goals.

The second stage is to provide expert guidance on vehicle and supply chain optimisation to create a robust plan tailored to the needs of our customer’s business.

The deployment stage is next - delivering solutions that are fit for purpose leveraging Shell's capabilities in telematics, electric mobility, carbon offset, mobile fuelling across 50 markets worldwide.

The final stage is monitoring and tracking results to reach zero and later net-zero emissions as planned.