JLR 3D technology could reduce effect of poor visibility

Jaguar Land Rover is developing head-up display technology that could beam real-time safety information in front of the driver.

The new 3D head-up display can project safety alerts, such as lane departure, hazard detection, sat nav directions, and reduce the effect of poor visibility in poor weather or light conditions. Augmented reality would add the perception of depth to the image by mapping the messages directly onto the road ahead.

Studies conducted in Germany, show that the use of Stereoscopic 3D displays in an automotive setting can improves reaction times on ‘popping-out’ instructions and increases depth judgments while driving.

In the future, the innovative technology could be used by passengers to watch 3D movies. Head and eye tracking technology would follow the user’s position to ensure they can see 3D pictures without the need for individual screens or shutter glasses worn at the cinema.

In a fully autonomous future, the 3D displays would offer users a personalised experience and allow ride-sharers to independently select their own infotainment. Several passengers sharing a journey would be able to enjoy their own choice of media – including journey details, points of interest or movies – and optimised for where they are sat.  

The research – undertaken in partnership with the Centre for Advanced Photonics and Electronics (CAPE) at University of Cambridge – is focused on developing an immersive head-up display, which will closely match real-life experience allowing drivers to react more naturally to hazards and prompts.