Zemo publishes best practice guide for buyers of used EVs

Zemo Partnership has published a new Best Practice Guide, which aims to help those that sell or assist in the selling of EVs consistently communicate key information to prospective buyers of used EVs.

Used car buyers are now faced with a greater range of choices than ever, with a variety of powertrains, tested to different cycles and requirements. Buyers of battery electric vehicles (BEVs), in particular, need to understand new categories of information, different units of measurement and an array of new features and capabilities associated with electric propulsion.

Moreover, there is a lot of confusing information, and even some misinformation, that is likely to influence the choice of consumers about their next vehicle.

Zemo has published this Best Practice Guide as an acknowledgement of the challenges consumers are facing and to help ensure that core information is communicated to consumers as clearly and consistently as possible.

Even used car dealers may not yet be fully equipped with the necessary understanding of the vehicles, and their charging requirements, to market BEVs effectively and comprehensively.

Zemo Partnership's guide is specifically tailored for those involved in selling used EVs, whether online or in person. Through the guide, used car dealers are provided with direction on what information should be included in sales materials for electric cars and the reasons for its inclusion. Through this route, Zemo aims to provide consistency and clarity across the consumer’s used EV purchase journey.

Report author Zemo's Naomi Brandon-Bravo said: "Making an informed decision to buy a used electric vehicle requires time and research. I hope that by explaining and clarifying many of the key terms and things to consider when buying a used EV, more consumers will be encouraged to make the leap into an electric motoring future."