Motive is an AI-powered integrated operations platform that helps organisations running physical operations improve safety, visibility, productivity, and profitability. Founded in 2013, the company serves nearly 100,000 customers globally, with more than 1 million vehicles and 1 million drivers on its platform, and has an office in London alongside its wider international footprint.

In the UK, Motive supports businesses with complex fleet and field operations across sectors including transport, construction, field services, energy, utilities, and food and beverage.Motive helps fleets reduce road risk, improve operational efficiency, and prepare for regulatory and sustainability demands, including the transition to electric vehicles and mixed-fleet environments.