SEAT factory in Martorell to make electric vehicles

SEAT has announced an investment of three billion euros to transform its Martorell site in Spain as an electric vehicle production hub.

SEAT's main factory will start producing fully electric vehicles by 2025 for different brands within the Group.

One of the key projects for the transformation is that SEAT S.A. will lead the Small BEV cluster for the Volkswagen Group. Martorell will become one of the Group’s production hub for these electric cars and a crucial part of the electric vehicle value chain in Spain.

CEO of SEAT and CUPRA Wayne Griffiths said: “Over the past 30 years, SEAT S.A. has created employment and boosted industrial growth in our country and there is even more planned for the future. Our ambition is to produce electric vehicles made in Spain from 2025 and, as part of this transformation, Martorell will also manufacture the CUPRA UrbanRebel. Thanks to this project, the most important for our company in the years ahead, our employees and the factory will begin a new era.”

The transformation of the company is in line with the clear commitment of SEAT S.A. and the Volkswagen Group to the electrification of Spain with the Future: Fast Forward project. Together with its partners, the plan includes the electrification of the Martorell and Pamplona factories, the construction of a new gigafactory for batteries in Sagunto (Valencia), and the creation of a complete supplier ecosystem. It is estimated that this country-wide project will have a positive impact on the Spanish economy of more than 21,000 million euros.

The company has begun an training plan for its employees, with the aim of achieving a more efficient organisation and helping every team through these changes. In parallel, SEAT S.A. will invest in its production facilities to transform Martorell into a smart factory. To do this, it will implement data and business intelligence tools, virtual reality, and the use of big data to improve production processes and real-time monitoring.

Markus Haupt, Executive Vice-President for Production and Logistics at SEAT S.A., added: “As the focus of this transformation is in our factories, we have a great challenge ahead of us: changing our production processes to make electrification a reality. To achieve this, we will integrate new technologies into the Martorell site and train our staff to ensure that they have the necessary facilities and skills to handle the electrification of SEAT S.A..”