New Go Ultra Low campaign normalises electric cars


Industry and government campaign Go Ultra Low has launched a new campaign, which celebrates electric cars becoming the norm.

This comes following research from Go Ultra Low, which finds that two thirds of consumers expect “electric cars” to be referred to as “cars” by 2030

New manufacturers have now joined the campaign, which is now made up of Audi, BMW, DS, Hyundai, Jaguar Land Rover, Kia, Mercedes-Benz, MINI, Nissan, Peugeot, Renault, smart, Tesla, Toyota and Volkswagen.

For the first time, Go Ultra Low is also joining forces with energy providers to give a more comprehensive overview of owning an EV. Centrica, EDF Energy, E.ON, Octopus Energy (and its sister company Octopus Electric Vehicles) and SSE Enterprise have joined to help consumers and organisations understand the benefits, cost savings, and capabilities that EVs offer.