Kia aims for eleven electric vehicles by 2025

Kia Motors has outlined further details of its shift towards electrification, including its aim to offer 11 EVs in 2025 globally, across a range of vehicle segments – including passenger vehicles, SUVs and MPVs.

At the start of the year, Kia Motors announced ‘Plan S’, a new mid- to long-term strategy aimed at progressively establishing a leadership position in the future automotive industry, encompassing electrification and mobility services, as well as connectivity and autonomy.

The Plan S strategy outlines Kia’s pre-emptive and enterprising ‘shift’ from a business system focused on internal combustion engine vehicles toward one centred on popularising EVs.

In the first quarter of 2020, Kia's sales of new EVs grew by 75 per cent compared with the first quarter of 2019, to 6,811 units. This meant that zero emission vehicles from Kia accounted for 6.0 per cent of the company’s total European sales during the first quarter of 2020, up from 2.9 per cent in the first quarter of 2019.

Kia now plans to offer 11 EVs in 2025 globally, across a range of vehicle segments – including passenger vehicles, SUVs and MPVs.

The first of Kia’s next-generation EVs will be introduced to Europe in 2021 and will offer a single-charge driving range of over 300 miles, as well as sub-20-minute high-speed charging time.

Emilio Herrera, Chief Operating Officer for Kia Motors Europe, commented: “Many of Kia’s new EVs will be offered in Europe, which is currently the focal point for EV sales growth worldwide. We are encouraged by the early sales success of our current generation of EVs, the new e-Niro and Soul EV, which have been well-received by buyers across the continent. In every one of the last five years, we have reported growing sales of Kia EVs, and our next-generation models will accelerate this trend further.”

Kia Motors Europe will launch many of the brand’s future global EVs following the introduction of the brand’s maiden dedicated zero-emissions model in 2021. Indeed, every new model line due to launch in Europe from now on will offer at least one variety of electrified (mild-hybrid, full-hybrid, plug-in hybrid or electric) powertrain, as advanced powertrain technology forms an ever greater proportion of the brand’s European sales.

Following the launch of Kia’s maiden dedicated EV, Kia will introduce several additional zero-emission vehicles from 2022 onwards, with their own EV-specific designs and a new user experience designed to make them even easier to live with day-to-day.

Kia will offer many of its new vehicles with charging capabilities tailored to the needs and budgets of customers across a range of vehicle segments. Kia’s EVs will offer either 400V or 800V charging capacity, enabling fast or rapid charging depending on the different types of buyer for individual model lines.

Pablo Martinez Masip, Director Product Planning and Pricing for Kia Motors Europe, explained: “We want to provide European customers with the best possible value for their money, something that we are committed to with every new car. This means that certain models, particularly those aimed at more cost-conscious buyers, will offer 400V charging capability. 800V charging won’t simply be reserved for Kia’s flagship models, however, but where it most closely matches the usage profile of a particular model line.

“Both systems can be charged at home or in public, with 800V rapid charging enhancing usability in models driven by customers who may rely on high-voltage rapid charging more often or drive higher mileages. 400V charging, as already found in the award-winning e-Niro and Soul EV, also enables rapid charging and will remain relevant for many customers who have greater flexibility about where and when they recharge. We will cater for all needs.”