Tom has positioned Europcar as a leader in sustainable mobility, with its commitment extending well beyond the traditional rental market. In 2025, the initiatives he led helped deliver 93 per cent growth year-on-year in BEV rental days. He was instrumental in launching EV price parity for business customers, developing the “Flex Model Choice” long-term rental offer, and initiating a partnership with Octopus Electroverse to simplify charging for drivers.