76 percent of millennials would switch to driving an eco-friendly car

76 per cent of millennials say that switching to drive an eco-friendly car is the primary action they would take to make their lives greener, according to a survey conducted by Nissan.

The survey of more than 2,500 millennials (those born between 1984 and 2004) aimed to investigate their attitudes towards electric and hybrid vehicles.

The results show a positive future for cars using electrified powertrains, with a large proportion of the younger generation open to new low emission technologies.

The survey also found that as a generation millennials are willing to try new things and think differently about the future, with 62 per cent saying they would be willing to make bold changes such as switching to an energy provider dedicated to eco-friendly solutions and 52 per cent saying they would support brands that are committed to being more environmentally friendly.

Gareth Dunsmore, director of electric vehicles, Nissan Europe, said: “We’ve always known that millennials are the challenger generation but our European study has also revealed that they’re the future ‘change-makers’ – willing to make drastic lifestyle choices to make a meaningful difference to the world they live in. It gives me immeasurable hope to see that millennials believe electric vehicles, such as the Nissan Leaf and e-NV200 that are already on the road today, are part of the solution for a more sustainable future. As an industry we must work harder to engage the interests and needs of this group.”

Sarwant Singh, senior partner, Frost & Sullivan and member of Nissan’s Intelligent Motoring Advisory Board, said: “The millennial demographic surveyed here has the potential to be hugely influential in determining the future of transport and sustainability. We have consistently found in our own research that they are early adopters of new technology, much more environmentally friendly than previous generations and generally willing to make sacrifices and lifestyle changes in line with their personal values and beliefs.”

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