JOLT campaign challenges outdated views on EVs

EV charging provider JOLT is launching a new campaign across their roadside locations to challenge commonly held concerns holding back drivers from switching to electric vehicles (EVs).

The ‘EV Truths’ campaign will run across JOLT’s network as an ongoing educational initiative, reaching thousands of pedestrians and motorists daily in high-footfall urban locations.
 
Despite rapid improvements in EV technology, many potential buyers are still hesitant to make the switch due to concerns about range, cost, and charging. While the average new EV in 2025 can travel nearly 300 miles on a single charge - far more than the UK daily average of 19 miles - the wider public continues to hold outdated assumptions that make EV ownership feel out of reach.
 
Charging access is a particular concern. Research shows 72% of drivers not currently considering an EV cannot charge one at home, while 63% of drivers considering a purchase say cheaper charging would persuade them to switch.
 
"Too many drivers are holding back from switching to electric because of outdated assumptions," said John Rainford, UK Country Manager for JOLT. "This campaign puts evidence-based messaging on charging infrastructure in busy areas - exactly where people are. Seeing facts on real, functioning charging points makes the transition feel accessible, not unattainable. That's what changes minds."
 
"The public deserve clear, unbiased information about what EV ownership actually costs, not headlines designed to generate clicks," said Tanya Sinclair, CEO of Electric Vehicles UK. "Our research gives independent analysis that cuts through the noise, and the numbers are compelling: most UK EV drivers would save thousands by switching to electric. Our job is to make sure they know it."
 
JOLT’s advertising-subsidised network provides 7kWh, around 30 miles, of free daily public charging ensuring drivers without off-street parking can access the benefits and cost savings of going electric.