Groupe PSA unveils EV "Super Site" in West London

Robins & Day West London retail site in Chiswick has re-opened its doors following a £14.5-million-pound renovation project.

With a combined range of 13 electric and plug-in vehicles available to order and test drive from Citroën, DS and PEUGEOT, the Robins & Day West London showroom has the highest number of new electric and plug-in car and van models for UK buyers under a single roof, alongside Groupe PSA’s petrol and diesel models.

The retail site underwent 24 months of renovations and now features the latest in Groupe PSA showroom technology and design, including dedicated showrooms for each of the three brands as well a 12 bay workshop and two MOT bays, supported by an off-site parts hub, and a commercial centre. The site aims to achieve 11,300 vehicle sales in the first year of operation.

The new West London site features the latest electric cars from PEUGEOT, Citroën and DS, including the all-new PEUGEOT e-208, and DS 3 CROSSBACK E-TENSE, which are available for test drives. Soon to be available for test drives are Groupe PSA’s growing range of electric vans including the new Citroën e-Dispatch and PEUGEOT e-Expert. The site also features dedicated charging points for electric vehicles.

Alison Jones, Group PSA UK Managing Director, said: “This site is a clear indication of our commitment to customer service and choice as we continue to grow our UK sales, especially our growing line-up of electric vehicles. With all three brands now under a single roof in a new ‘super site’ the Robins & Day West London showroom has the highest concentration of electric and plug-in models for UK buyers to choose from, alongside our Petrol and Diesel cars.

“The team offer comprehensive services to our customers throughout their car ownership, not just at point of purchase. We’re very excited by the launch and wish the Robins & Day team success in the years to come.”

James Weston, Chief Executive at Robins & Day, said: “After 24 months of redevelopment it was fantastic to open the doors to our West London site and to have three of its brands under a single roof. We already have tri-brand showrooms across the UK and are very excited to open the doors to our West London store.”

Buyers can also view the latest Groupe PSA vehicles through its new Virtual Showroom technology that allows customers to book live virtual tours with sales executives from the comfort of their home.

The Robins & Day West London site adheres to the latest Government guidelines on social distancing and hygiene measures. The store is set up with one way systems and regular cleaning stations in place to make sure customers and staff comply with social distancing rules, while all team members have their temperature taken twice a day and are kitted out in relevant PPE.