Embracing Sustainable Travel: Grosvenor’s Strategic Shift Toward the Future of Greener Fleet Solutions

With businesses seeking to extend their sustainable travel options beyond electric and ultra-low emission vehicles, Grosvenor has announced a strategic shift that will lead the way to a future of even greener business travel.

Research by Grosvenor, the UK’s largest privately-owned contract hire, fleet management and EV salary sacrifice specialist, has uncovered a significant trend toward more sustainable, flexible, and technology-driven transportation solutions, underpinned by exceptional customer service.

This shift is fueled by a combination of factors: increasing environmental concerns, the rise of remote and hybrid work models, and the demands of a new generation of environmentally conscious consumers. As younger, more tech-savvy employees enter the workforce, companies will be expected to adapt to the needs of this digitally-minded, sustainability-focused generation.

The environment, in particular, has become a key driver of change in the fleet sector. The transition to electric vehicles (EVs) and the implementation of zero-emission goals are not just trends, but imperatives for businesses striving to reduce their carbon footprints. For Grosvenor, this focus on sustainability represents a critical requirement to drive the green agenda by providing businesses with more environmentally responsible transportation solutions.

As the first leasing company to support companies with the transition to EVs more than 8 years ago, Grosvenor is well-known for its forward-thinking, innovative thinking. By focusing on zero-emission motoring early, more than 80% of its new car deliveries now have plug-in capability.

Taking that strategy to the next level, Grosvenor will continue to place EV solutions at the forefront of its offerings, however it will be expanding into other green travel options too.

Car Sharing, E-Bikes, and Last-Mile Delivery Solutions

In addition to traditional fleet management solutions, Grosvenor is broadening its portfolio to include services like Mobility as a Solution (MaaS), car sharing, e-bikes and scooters, and last-mile delivery solutions. These options align with the growing demand for shared mobility and will provide employees and businesses with greater flexibility with their business travel.

By expanding into these areas, Grosvenor is helping companies embrace multi-modal transportation strategies that go beyond traditional company cars and grey fleets. The strategic shift offers both cost savings and environmental benefits, which are key concerns for businesses striving to meet sustainability targets.

The Importance of Customer Service in a Digital-First World

Yet, despite the increased use of technology required to deliver these modern-day solutions, Grosvenor’s research has reinforced the desire that software should enhance, but not replace, traditional customer service. The ability to talk to someone remains key, with customers and drivers not wishing to do everything through an App.

As a result, Grosvenor’s recent rebrand reflects its expanding portfolio of fleet funding and management solutions to meet the future needs of more agile workforces, offering greater choice as to how employees get from A to B. These leading digital solutions  will always remain underpinned by people and personal service.

Lee Brown, managing director, said: “The move to EVs, the importance of ESG (environmental, social and governance), wellbeing and CSR (corporate social responsibility) are all driving change, with AI also set to transform our lives. Younger and more tech-savvy drivers are poised to drive change and are far more environmentally aware than previous generations.

“As a result, we are readying ourselves for a future where flexible app-based, sustainable travel solutions will be used alongside, or even instead of, traditional company cars and grey fleet.

“However, our research confirmed our longstanding belief that we need to continue to uphold our values, by working with integrity, excellence and agility, plus prioritise the personal touch by offering even greater access to our staff and management in a market increasingly focused on digitisation.

“We will therefore continue to provide innovative, forward-thinking and flexible vehicle funding, fleet management, EV salary sacrifice and personal leasing solutions, while extending our offering to mobility solutions, car sharing, e-bikes and scooters and last mile delivery solutions for commercial vehicle operators.

“Its for this reason why we have recently launched our new brand, as it reflects a shift in our proposition to take us into the next generation of mobile workforces.”

Conclusion: A Greener, More Flexible Future for Fleet Management

With a commitment to innovation, sustainability, and exceptional customer service, Grosvenor is not just preparing for the future of fleet management—it is actively shaping it. In doing so, it is setting a new standard for how businesses can balance technology, flexibility, and sustainability to create a greener, more efficient future for all.