Hyundai welcomes you to the ‘i’ world

It is a new dawn for Hyundai following the launch of its European C-segment car, the all-new Hyundai i30

A new way of naming cars heralds a new era for Hyundai. The first in a family of C-segment cars from Korea’s leading car maker, the i30 went on sale in the UK in September with prices starting from £10,995.   

Hyundai chose an alpha-numerical code to name the car to establish a link between technology and the brand’s core values. With the ‘i’, Hyundai chose the letter that could carry both messages. The letter ‘i’ has a long tradition as an icon for technology products. Furthermore, as a frequently used icon, the ‘i’ is already established across Europe. In addition, the ‘i’ is also part of Hyundai’s brand promise to become more ‘inspiring’.   

The i30 is the first Hyundai to carry the ‘i’ in its name. The number 30 is the numerical equivalent of the letter assigned to the i30’s segment, the European C segment. Thanks to exacting engineering standards and superb build quality, matched with a well thought out Euro-specific design and exceptional levels of equipment and finish, i30 rivals the fully established European marques, like Ford’s Focus, Renault’s Mégane, Citroen’s C4, Mazda’s 3 and Peugeot’s 307.   

In a first for Hyundai on its passenger cars, ESP, a safety system which, combined with electronic traction control, balances power and braking to help the driver maintain control over the direction of the vehicle at all times, is fitted as standard to all models in the i30 range.    

The system assists the driver in the event that he or she is forced to swerve the vehicle, to avoid a collision for example, or if traction is lost when cornering. ESP helps to keep the vehicle headed in the intended direction where it might otherwise unavoidably slide, or worse, spin out of control, often ending up facing in the opposite direction.   

As a continuing demonstration of its faith in the durability and build quality of its products, the i30, like every new Hyundai sold in the UK, comes with a five-year unlimited mileage warranty and 10-year anti perforation warranty and, should the worst ever happen, a three-year RAC roadside assistance package, all included as standard. Trim levels, of which there are three in the UK, are not depicted anywhere on the car, while diesel models are identifiable only by a ‘CRDi’ (the name of Hyundai diesel engines) badge on the sides beneath the indicator repeater lights.   

Prices start from only £10,995 for the highly equipped 1.4-litre petrol Comfort model and rise to £16,595 for the 2.0 CRDi Premium 6-speed manual, with groundbreaking specification on every model. The Premium model features reversing sensors and climate control offered as standard.   

Hyundai’s diesel engine is more relevant to the C-segment now than ever before. And the i30 has a choice of two state-of-the-art oil-burning units offering exactly what today’s drivers demand of a diesel car, superb performance matched with excellent economy (more than 60mpg Combined Cycle economy for the 1.6-litre diesel manual) and low harmful emissions, made even better thanks to the addition of a Diesel Particulate Filter (DPF).   

A new 1.6-litre diesel engine offers a sporty 115 PS and 255 Nm of torque, while a new 2.0-litre diesel unit combined with a six-speed manual transmission offers a dynamic driving experience with 140 PS and a torrent of torque (304 Nm) making possible 0-62 mph in just 10.3 seconds and a top speed of 127.3 mph.   

Tony Whitehorn, managing director of Hyundai UK concludes: “The i30 is a car that is changing the face of Hyundai Europe. It is not only the most important car Hyundai has ever launched in the UK, it heralds a dramatic shift in image and attitude that is driving change in people’s perception of the whole Hyundai brand.”  

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For further information please visit www.hyundai.co.uk