BMW to launch new iPerformance designation at Geneva

BMW is set to launch its new iPerformance designation at the Geneva Motor Show, starting with three 7 Series plug-in options.

The new iPerformance designation will be given to all BMW plug-in hybrid vehicles from 2016 and is designed to give a visual cue to for electric technology used in BMW’s core brand vehicles.

All iPerformance models will include visible indicators including: a
BMW i logo on the front side panel, BMW i-style blue elements in the
kidney grille and wheel hubs, and an eDrive logo on the C-pillar.

Three plug-in models will be introduced at the show, the BMW 740e iPerformance, BMW 740Le iPerformance and BMW 740Le xDrive iPerformance.

These plug-in models are powered by a a four cylinder petrol engine with BMW TwinPower Turbo technology and an electric motor, which together generate a system output of 240 kW/326 hp.

The BMW 740e iPerformance with standard wheelbase and new BMW 740Le iPerformance with long wheelbase boast an average fuel consumption of 134.5 mpg and CO2 emissions of 49g/km, with the BMW 740Le xDrive iPerformance offering a claimed consumption of 122.8 mpg and CO2 emissions of 53 g/km.