Volvo launches ‘Drive Me’ autonomous driving experiment

Volvo has launched its ‘Drive Me’ project, which it has described as ‘the world’s most ambitious and advanced public autonomous driving experiment’.

The Drive Me project aims to collect feedback and input from real customers by handing a series of autonomous cars to families to drive in real world conditions.

The Manufacturer claims that this ‘the customer-focused approach’ sets the Drive Me project apart from other autonomous driving experiments, and it believes that it will facilitate further fine tuning of autonomous driving technologies and make Volvo’s offering as relevant as possible to customers ahead of a commercial introduction around 2021.

Volvo has now produced the very first autonomous Volvo XC90 SUV that will be used in the project, which is the first in a series of autonomous cars that will eventually be handed to real families in Gothenburg to be driven on public roads.

Erik Coelingh, senior technical leader, active safety at Volvo Cars, said: “This is an important milestone for the Drive Me project. Customers look at their cars differently than us engineers, so we are looking forward to learn how they use these cars in their daily lives and what feedback they will give us.”

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