New Kuga data shows half of mileage using electric

According to anonymised real-world data from Ford, Kuga Plug-In Hybrid drivers across Europe have so far covered 49 per cent of their distance travelled this year using externally-charged battery power alone.

With 3,628 plug-in Kuga registrations in the UK this year to June, versus 960 in the same 2020 six-month period, the Ford hybrid’s 380 per cent sales growth is almost double that of the UK plug-in market – which is up 200 per cent year-on-year.

 Across Europe, the Kuga Plug-In Hybrid achieved more sales in June than any previous month – with more than 6,300 models sold – and now outsells all other models in the Kuga range put together. Through April, May and June this year, Ford sold close to 16,000 Kuga Plug-In Hybrids, over a third more than the next best-selling competitor during the same period.

Drivers are utilising the battery-electric driving capability of their Kuga Plug-In Hybrid to a significant degree. Almost half (49 per cent) of the collective distance travelled this year has been covered using externally-charged battery power alone.

More than two-thirds of Kuga Plug-In Hybrid customers’ journeys are shorter, local trips of 35 miles or less that could be completed using just externally-charged battery power.

Roelant de Waard, general manager, Passenger Vehicles, Ford of Europe, said: “We firmly believe that our customers buy hybrid vehicles to benefit from the advantages of driving on electric power, and this data shows that Kuga Plug-In Hybrid customers are keen to use their cars in EV mode as much as possible. We are committed to an electrified future for Ford, and the fact that Kuga is the best-selling PHEV shows that our customers want to join us on this exciting journey.”