BMW’s new ‘ReachNow’ car sharing service to include i3s

BMW has launched an enhanced car sharing service in Seattle that will include all electric i3s in its fleet.

The programme is based on the successful ‘DriveNow’ scheme currently running in Europe and will be branded as ‘ReachNow’, giving customers in the US the opportunity to access the latest BMW vehicles for individual mobility.

BMW i3s will make up 20 per cent of the initial fleet of 370 vehicles, which will include BMW and MINI brand cars.

BMW has said that the move is inline with its ‘Number One > Next’ strategy, which has a focus on future mobility solutions and the development of customer-orientated mobility services.

Peter Schwarzenbauer, member of the board of management of BMW AG, said: “We are currently witnessing an extremely exciting period in the development of the automotive industry. Our customers rightly expect uncomplicated and fast solutions to their individual mobility needs, especially in metropolitan regions. This is why we are supplementing our classic business model with additional services that make life on the road easier for people in big cities.

“I am pleased that with the establishment of the ReachNow brand, we are able to offer our customers in Seattle ‘on-demand mobility’ – mobility when it’s needed, from one single source. With this service, we are building up on DriveNow, our extremely successful European business model, and bringing it up to a new level in the USA. Seattle is an innovative, internationally-oriented city which makes it the perfect location to launch these services.”

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