BMW Group forms mobility partnership with Drover

BMW has announced a mobility partnership with car subscription company Drover to access BMW and MINI vehicles on a flexible, monthly all-in subscription basis.

The service is available on BMW’s electric vehicles, as well as the MINI Hatch, BMW 1, 2, 3, 4 and 5 series, and will come on an all-inclusive monthly subscription price.

Drover’s system rolls the entire cost of car ownership into one monthly price, including the cost of the car, insurance, maintenance, servicing, taxes and breakdown-cover.

Users can sign up at www.joindrover.com/bmw-mini and the same portal is used for them to swap, upgrade or downgrade their car monthly cost or just cancel altogether, without any long-term commitment or steep upfront down-payments.

Chris Brownridge, BMW UK Sales Director, said: “New, creative solutions allow the chance for car users to experience BMW or MINI ownership for as long or as little as they require. BMW Group UK is at the forefront of such development and we are excited to announce a partnership with Drover, the car subscription platform. Through its new subscription model we are able to provide an even wider range of ways to access BMW and MINI vehicles for retail buyers to suit their changing requirements.”

Pricing for a MINI Cooper 3-door Hatch starts at £562 for a monthly ownership option, while the same time period for a BMW 116 Sport is £778. In contrast one month of BMW 520d Saloon ownership is £1,076. A full breakdown of pricing is available on the Drover website.