Majority of motorists unaware of electric vehicle specific tyres

New research from Apollo Tyres has identified that 82% of motorists in the UK are unaware that it is possible to purchase tyres specifically developed for electric vehicles (EV).

Awareness of these products is even lower among non-EV drivers. 86% of petrol and diesel car owners said that they were not aware of EV-specific tyres, compared to 62% of battery electric vehicle and hybrid car owners.

The survey found that younger people are more likely to be aware of EV-specific tyres. 56% of those aged 18 to 24 are aware of these new products, compared to just 9% of those aged 55 to 64. In addition, 21% of men are aware of EV tyres, compared to 14% of women.

Despite the lack of knowledge about EV tyres, once made aware of them a majority (54%) of motorists surveyed by Apollo Tyres believe that they should be fitted as standard to all EVs. Furthermore, 40% of those who drive an internal combustion engine car say that when they make the switch to an EV, they would prefer it to be fitted with tyres that had been developed specifically for use on an EV, even if they cost more than conventional tyres.

Yves Pouliquen, Head of Sales and Marketing at Apollo Tyres, comments: “EV-specific tyres have the potential to deliver useful new benefits for owners of plug-in vehicles, and our survey suggests that once informed about EV tyres, motorists quickly appreciate the benefits. As we transition towards a future dominated by EVs, it is evident that we must help motorists understand the properties of different types of tyre so they can make the most of the benefits.”

The company polled 1,000 motorists to establish awareness of EV tyres and issues related to their use.