New Brake resource highlights dangers of distracted driving

Road safety charity Brake has released a new interactive resource aimed at health and safety and fleet professionals, which focusses on the issue of driver distraction.

The resource, developed in collaboration with SmartDrive Systems – providers of video-based fleet safety solutions, takes users through a virtual drive where they are tasked with identifying many of the distractions that drivers are exposed to on a daily basis. Important advice and guidance is provided throughout the game highlighting the risks associated with each identified distraction and what drivers can do to minimise the risk of being affected by them.

This interactive tool is available free of charge to all Brake Professional members through www.brakepro.org and non-members can order it from the Brake shop.

Sarah Plumb, senior fleet officer at Brake said: “A moment’s distraction can be fatal. Employers must implement policies and take steps to educate drivers on the risks of driving whilst distracted. This new resource, supported by SmartDrive, is a brilliant way to engage your drivers on the risks distractions pose.”

Aidan Rowsome, VP EMEA at SmartDrive Systems said: “Distraction is a major cause of collisions, with too many unnecessary injuries and lives lost every year as a result. We work closely with commercial fleets, helping them to proactively identify and coach distracted driving out of their fleets and, as such, are delighted to support Brake with this interactive initiative.”

Brake Professional is a low-cost membership service for professionals working in the field of fleet safety, established by Brake in 1996. Brake Professional shares training, tools, and guidance on global fleet safety best practice with its members, as well as networking and development opportunities. Find out more about Brake Professional.
These resources are now available free of charge to all Brake Professional members through www.brakepro.org.