BMW unveils Vision Next 100 concept

BMW has released a new concept car, the Vision Next 100, in celebration of its 100 year anniversary.

To mark its centenary, BMW attempted to imagine how mobility would change in the future by creating a vehicle that takes into account the trends in technological developments, such as digitalisation and connectivity.

The concept is designed to be ‘highly personalised and fully geared to meet the driver’s every need’ through the use of cutting edge technology and design.

The Vision Next 100 highlights BMW’s view that while drivers will be able to ‘let their cars do the work’ through autonomous drive technologies, this should only be the case when the driver wants it to be, preserving the experience of driving pleasure.

The vehicle features a number of cutting edge driving technologies, such as the ‘Boost’ driving mode, which gives full control to the driver and uses ‘Alive Geometry’ technology to highlight the ideal driving line and possible turning points on the road, and the ‘Ease’ mode, in which the steering wheel and centre console retract and the headrests move to one side to create amore relaxed atmosphere for passenger communication.

Adrian van Hooydonk, head of BMW Group Design, said: “If, as a designer, you are able to imagine something, there’s a good chance it could one day become reality. So our objective with the BMW Vision Next 100 was to develop a future scenario that people would engage with. Technology is going to make significant advances, opening up fantastic new possibilities that will allow us to offer the driver even more assistance for an even more intense driving experience.

“My personal view is that technology should be as intuitive as possible to operate and experience so that future interactions between human, machine and surroundings become seamless. The BMW Vision Next 100 shows how we intend to shape this future.”

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