Ford challenges gamers to design future mobility solutions

Ford has invited the gaming community to develop online games that could inspire real-life solutions to global mobility issues.

The Ford Smart Mobility Game Challenge has been developed in partnership with Cologne Game Lab and has been launched during Gamescom, the world’s largest computer and video event. Developers have been encouraged to turn the challenge of integrating different transport modes within a city into fun and engaging online games, with the hope that new innovations and approaches may prove an effective solution to real life transport issues.

The winning developer will win €10,000 and have their work presented at Mobile World Congress.

Ken Washington, vice president, Ford Research and Advanced Engineering, said: “The Smart Mobility Game Challenge is designed to harness the creativity of the gaming community and empower gamers to take a fresh approach to tackling today’s global mobility issues.”

He added: “Applying the fun, engaging and rewarding aspects of games to journey planning can allow people to improve their commutes, track their success and become aware of how their behaviour impacts the transport infrastructure as a whole.”

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