Former Tesla rival Fisker to re-enter luxury electric car market

The Danish car designer Henry Fisker’s new company, Fisker Inc, will produce both a high-end car as well as an affordable mass-market model.

Fisker’s previous venture, Fisker Automotive, was founded in 2007 and built luxury cars popular with celebrities. It filed for bankruptcy protection in 2013, owing US taxpayers $139m (£109m).

Hinting at its rivalry with tesla, Fisker said his cars will have "a significantly longer battery life and range than any battery currently on the market.”

"Both the technology and the market are more mature now than when we first started out as pioneers in the electric vehicle industry, and our new vehicle will be the most innovative and cutting-edge electric car ever created," he said.

Henry Fisker previously worked for Aston Martin and BMW before starting his own company in California.

Fisker will also start a new battery subsidiary, Fisker Nanotech.

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