PSA to create dedicated business unit for electric vehicles

As part of the Group’s aim to develop an electric offering for its entire range by 2025, PSA has announced they will be creating a Business Unit dedicated to electric vehicles.

The new business unit will be responsible for defining and deploying the Group’s electric vehicle strategy and rolling out the related products and services.

Alexandre Guignard has been appointed Senior Vice President of the business unit, responsible for the profitable development of these operations and will lead initiatives to help meet the Group’s CO2 targets.

Linda Jackson, chief executive officer of Citroën, to whom the BU will report, said: “The energy transition is an opportunity that our company has seized by launching an unprecedented technological offensive made possible by our multi-energy platforms. The challenge for this Business Unit, which benefits from an experience built up over several years within the Group, will be to provide the best vehicles at the best time to satisfy our customers and thereby ensure the best economic conditions for launching Groupe PSA’s electric vehicles into the market.”