Campaign highlights social distancing ability of motorcycles

The MCIA has launched a campaign to increase awareness of zero and low-emission scooters, mopeds and motorcycles as an alternative to public transport for work commutes during the COVID-19 pandemic.

The MCIA which represents the interests of the motorcycle, scooter and Powered Light Vehicle (PLV) industry, launched the campaign after the DfT failed to mention PLVs in its list of alternative modes of transport.

The MCIA argues that lightweight, zero and low-emission scooters, mopeds and motorcycles can be used with minimal road and parking space, whilst ensuring social distancing.

The Unlock your Freedom campaign is aimed at getting more people to enjoy their commute on a powered two-wheeler, by providing everything a new rider needs to know to get on the road.

Suzuki is supporting the campaign. Suzuki GB’s national motorcycle marketing manager, Ian Bland, said, “We are completely behind this campaign and initiative from our industry as a whole. Naturally, we’ve known about the benefits of commuting via motorcycle for a long time, but it seems now more than ever there is a real incentive for people to move away from other forms of transport and consider the positive effects motorcycling can have on their commute and well-being.

“While the motorcycling community is very social, the act of riding is socially-distant, helping comply with government advice at this time. It’s also economical, affordable, and practical, and we are committed to encouraging new riders to discover those benefits for themselves, along with our industry partners.”