Mercedes releases advert for electric van digital showroom

Mercedes-Benz Vans UK has launched a new TV campaign, which will promote the ability for customers to ‘shop online’ via a new digital showroom.

This makes Mercedes-Benz Vans the first van manufacturer to air a commercial showing fully electric vehicles.

The advert, which launched Monday 2 November, airs during breaks on as Great British Bake Off, I’m a Celebrity, Get Me Out Of Here, Coronation Street, England International Football Friendly, Who Wants to be a Millionaire, and Gogglebox, as part of a significant investment from the Brand.

The advert will also air across Video On Demand services such as Sky Go and BT Sport, online advertising, and outdoor billboards across the motorway services network, to highlight the eVito and eSprinter.

The six-figure investment in advertising reflects the significantly growing demand from UK businesses to operate all-electric vans, and desire to ‘shop online’.

The Mercedes-Benz Vans online showroom gives customers full visibility of all available vehicles for immediate sales in the UK, powered by the nationwide Dealer Network. Customers can browse new and used stock online, thanks to a wide-range of filters to help find the right vehicle for their business needs and budget with representative finance options available.

Vehicles can then be added to a shortlist for viewing later or comparing with others, and once customers have found their vehicle of choice and click ‘I'm interested’, they are taken to the next stage of the journey, which will flag their chosen vehicle to their preferred Dealer to carry out the transaction off-line.