Government’s drive to zero emissions transport to be covered at LowCVP Conference

The LowCVP has released the final agenda for its annual conference on 12 July.

Progress to a zero emission transport future depends not just on the availability of the right vehicles and fuels but also on the willingness and enthusiasm of consumers and fleet buyers to adopt them. Increasing consumers' appetite for change through supportive policies, effective marketing and other actions will help determine the rate of progress, but will this be enough?

The LowCVP Conference will address what it’s going to take to bring consumers on the zero emission journey. What are the most effective ways to motivate car buyers and 'mobility consumers' to change their choices for the better? How do we capture their imagination and tap into what’s important to them? Is it possible to break-up their love affair with their fossil energy-powered car; or create such strong demand for zero emission public and private mobility that it shapes the industry for many years to come?

Highlights of the agenda include government policy and the drive to zero emissions transport, results of AA Populus survey into consumer attitudes, and the role of finance and leasing.

There will also be a post-conference VIP drinks reception, sponsored by National Grid, delegates.

The Low CVP Annual Conference takes place on 12 July at One Birdcage Walk, Westminster, London.

Click the read more link for more information and to register.