Illustrators come together to broaden appeal of electric vehicles

A new campaign from Vauxhall Motors is seeing the manufacturer partner with 24 British illustrators to bring colour and creativity to the electric vehicle industry.

The creative campaign, which sees 24 up-and-coming British Illustrators collaborate to create a digital stop-motion artwork, aims to drive active consideration of Vauxhall’s first electric vehicle, the all new Corsa-e, and get more people excited about electric vehicles in general.

Despite electric vehicle sales growing fast, there is still work to be done when it comes to showcasing the diverse ways and places in which an electric vehicle can be used, and the variety of lifestyles they are suited to. For this campaign each artist was commissioned to create an illustrated world in their own inimitable style, with the Corsa-e sitting centre screen, thus showcasing Vauxhall’s very first electric car in a mind boggling variety of different scenarios each with a unique story behind them.

Peter Hope, Marketing Director at Vauxhall Motors commented: “To celebrate the launch of the Corsa-e we wanted to show that electric vehicles can do all the things ICE vehicles can, in the same number of varied scenarios. It’s been fantastic to collaborate with such exciting and diverse British talent to help us get more people talking about zero-emissions vehicles.”