Sponsored by Shell, the LowCVP Conference will examine 'People, Policy or Product: How far can consumers take the drive to zero emissions?'
Progress to a zero emission transport future depends not just on the availability of the right vehicles and fuels but also on the willingness and enthusiasm of consumers and fleet buyers to adopt them. Increasing consumers' appetite for change through supportive policies, effective marketing and other actions will help determine the rate of progress, but will this be enough? Find out how experts view the 'people, policy, product' conundrum at the LowCVP's 2018 Annual Conference.
The Conference will address what it’s going to take to bring consumers on the zero emission journey. What are the most effective ways to motivate car buyers and 'mobility consumers' to change their choices for the better? How do we capture their imagination and tap into what’s important to them? Is it possible to break-up their love affair with their fossil energy-powered car; or create such strong demand for zero emission public and private mobility that it shapes the industry for many years to come?
These questions will be discussed and brought to life with the consumer at the heart at this year’s conference.
The event takes place on Thursday 12 July at One Birdcage Walk