Ireland’s Dipetane Revolution is making its way across the Irish Sea, as more UK-based mechanics learn about the trusted secret ingredient of their Irish counterparts.
With Dipetane’s creation a story stretching across two continents, the origins of the non-additive hydrocarbon goes much further than the UK’s Celtic neighbour. Dipetane CEO, Drew McDowell, has been with the company from close to the beginning.
“The product was discovered in 1986 by complete accident,” recalls Drew. “The inventor, Andrew, was a qualified Jesuit who had studied chemistry.
He had a bit more about him than your typical man of science.” The product had an immediate impact. Dipetane was invented in the extreme Nigerian heat to help improve the combustion process in machinery that kept breaking down.
Drew recalls how the issue had reached a crisis point. “A mixture of the extreme African heat and the poor quality fuel in Nigeria was actually causing the issue as the hydrocarbons weren’t combusting properly. “Andrew solved that problem. This was the eureka moment that opened the doors as to what Dipetane could achieve.
When he told me about this I joined straight away and have been there ever since.” Drew added. Since their humble origins in the plains of Africa, Dipetane has flourished both domestically and internationally. Dipetane is now sold by over 300 distributors in Ireland and has successfully spread to markets like Vietnam, Australia and the USA.
Secret Weapon The product has long been regarded across Ireland as the vehicle technicians secret weapon. Retail sales in Ireland have taken the company to more than 300 stockists with repeat sales currently standing at 95%. For sales manager Dave Beggy, this is a sign of the products quality. “The organic growth has been incredible. It has been a real people led revolution.
We left the product there, allowed it to grow and that really speaks for itself.” The fuel additive industry is one where many competing claims are made. Dipetane, on the other hand, which contains no additives whatsoever, has successfully proven that the product alters the shape of hydrocarbons meaning that the engine remains clear of emissions and makes fuel last up to ten percent longer.
For Dave, seeing clients across Ireland return proves Dipetane’s effectiveness. “Competitors use flashy bottles and make these ‘new and improved recipe’ claims whilst we haven’t changed a thing in thirty-years of existence. We focused our attention on proving that it works. “We have EN590 fuel certification and results from over €2m worth of tests.
That’s what provides clients with real value,” adds Dave, who points out that certification means that usage doesn’t impact on user engine warranty. Dipetane’s commitment to fact-checking has proven particularly popular with their current client base, said Dave. “Our sales are growing at over 15 percent every year because I can stand over every claim we make with evidence.
Mechanics love it as they aren’t being sold claims. They are being sold the truth in its most basic form.” With stricter MoT regulations coming into force in the UK, Dave believes that Dipetane’s track record in Ireland’s NCT test presents an opportunity to disrupt the UK market. “Our biggest users are mechanics. Their big benefit is using it as a pre-NCT test to ensure that the car has the best possible chance of passing emissions.
This product will help people in the UK make their cars greener, more efficient and pass the new stricter MoT regulations,” stated Dave. Revolution Drew echoes Dave’s sentiments in regard to the success of Dipetane in helping more cars pass Ireland’s strict NCT test.
Drew affirmed his pride in the Irish Dipetane revolution and how this helped the company to grow. “Every month, every week and every day we are getting the repeat orders. We are then breaking new orders as word of mouth between mechanics spreads.
It’s been steady but this is our greatest strength as the company continuously grows,” said Drew.As the interview closed, Drew pointed out his optimism for Dipetane’s future in the UK. “Sure, we face challenges like Brexit but the timing of the product is right.
Dipetane is one of few on the market that is proven to reduce emissions and enhance fuel longevity, all under EN590 certification. “32 years teaches you to be grounded, but we will always work hard and with our belief, we remain ambitious.”
Dipetane fuel treatment’s popularity is spreading among UK motor factors, as the product’s success in its native Ireland at reducing vehicle emissions and increasing efficiency is being put to the test following changes to the UK MoT emissions test earlier in the year.
One UK-based stockist of Dipetane is Lively Motorparts, a motor factor based in Fulham, London. In a testimonial piece supplied to Dipetane, Harry Wills, Business Development Manager at Lively Motorparts spoke of the success the company had had with Dipetane products: “Dipetane has become our bestselling fuel treatment, with many of our customers pleased with the results and insisting on Dipetane when they repeat order fuel treatment.
This is unusual, with so many brands available, but in our experience Dipetane builds a following which is impossible to resist.” Backed up by tests While word of mouth of Dipetane’s results spreads, David Beggy, Sales Manager at Dipetane, is keen to highlight the extensive testing that has been carried out to assure the product’s effectiveness.
He highlighted one study in particular, conducted by Linfox, a New Australian-based transport company, who put Dipetane to the test. “The emissions testing was conducted as part of an independent study to determine the effects of a fuel technology known as Dipetane Fuel Treatment.
We understand that the study was being undertaken by Linfox in order to assess the capabilities of Dipetane to reduce both fuel consumption and emissions.” The study carried out by Linfox included a breakdown of the reductions achieved in emissions figures, as follows: Emissions Type Max % Reduction Carbon Dioxide - CO 23.0% Carbon Monoxide - CO 9.5% Nitrogen Oxides - NO x 35.4% Sulphur Oxides - SO x 26.8% Smoke Density - Opacity 61.5% For more information: www.dipetane.com/how-dipetane-works/